Project 3 : Restaurant Branch

Kaylee Swain
3 min readMar 16, 2022

Idea 1:

Cuisine: Coffee house

Type: Café

Audience: Introverts, book lovers, 16+

A cute quiet coffee house. I would think to either make it more plant based or book referenced. Lots of windows and hanging plants. The book I would reference is the little prince. Happy melancholic feel, a children's story book about adults. Except for this café it will be for adults to remind them of the little things. The coffee house will have flavors based off the characters/themes in the book. Along with a few different pastries. The location of my café will be in Washington. A great place for anything and everything coffee.

Names:

Le Petit Café

Tanière

Lune Rose

Ataraxia

Taglines:

“Wake up and smell the roses.”

“Comfy, cozy, delicious.”

“Pure nostalgia.”

“It’s okay to take a break.”

“Beans, flowers, and foxes oh my!”

Idea 2:

Cuisine: Pancakes

Type: Casual style

Audience: Teachers, parents, older folk

A more quiet restaurant. Also located in Washington. No kids allowed. This restaurant would be more of an escape for people who have kids/work with kids/enjoy breakfast. Pancake flavors will be decided by the locations known fruit/flavors. This includes; apples, red raspberries, grapes, spearmint, sweet cherry, etc. With those types of fruits the restaurant could also have fresh juice, wine, coffee, etc.

Names:

Breakfast Bar

Hot Cakes

Flapjacks

Taglines:

“Our cakes are flipping fantastic!”

“The fluffiest pancakes around.”

“So good you’ll be coming in for seconds.”

“Flip, drip, pour.”

“The best way to butter up.”

Thumbnails:

Type trials:

Tagline: Curl up with some coffee

Color Trials:

Final:

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